Project

Titanium

A platform that helps expatriate women fight under-employment.

 

OBJECTIVE

To understand and design interventions for the challenges that Expatriate Women face while looking for job opportunities.

MY ROLE

Visual Design, Prototyping, Ideation, Sketching, Advertising

SOFTWARE

OTHER TEAM MEMBERS

PROJECT LENGTH

8 Months 

Adobe Illustrator, Sketch, XD, Adobe Photoshop

THE CHALLENGE

Expatriate women come to the U.S. for different reasons (family, career, education...). 

Some of these women who are on H-4 visas can't work until they get their work authorization cards. Others struggle to find job opportunities that match their education and experience. They end up being unemployed or under-employed. 

This makes them lose their self-confidence and doubt their skills, worth, and potential.

Expatriate Women face underemployment and unemployment in the U.S. job market.

 

RESEARCH

SURVEY RESULTS

INSIGHTS

Our research showed that expatriate women face under-employment because they lack:

Understanding of the U.S. work culture

"I don't want a job below my experience"

Effective social connections

"I went to several events. I went to a few where I didn't get to meet anyone. I was just there I tried speaking to other people but they were with friends and didn't want to network."

Understanding of the U.S. recruiting process

"By the end, I should have been able to get a job. But I realized that the hiring process is so different in India."

Professional language proficiency

"You don’t feel so good because you want to say so much but don’t feel comfortable doing so. You know the skills but the technical words have to be in English."

POPULATION NEEDS

We realized that the women we interviewed have varying levels of English fluency. Some have an authorization to work in the U.S., while others do not. 

 

Using these two factors and based on our insights we identified four key needs that Expatriate Women have during their job hunting/career-launching journey

 

Networking, Language Training, Volunteer Experience, and Interview Skills.

How might we initiate an opportunity for expatriate women to close the gap between their past professional experiences and the expectation of the U.S. job market?

 

IDEATION

Using all the data gathered, and keeping in mind the needs of our users we started our ideation process.

We generated a lot of ideas and rated them based on impact and feasibility. 

Our initial thought was helping expatriate women with their interview skills, but we quickly realized that there are a lot of players in this field and some are specifically targeting Expatriate Women. 

 

We went back to our idea board and picked a couple more ideas that we tested with our participants.

We landed on a two-part solution that will live in our titanium website: 

1. A volunteering platform to give Expat Women who are in need of volunteering opportunities access to projects that are based on their skills and career goals. 

2. A facilitation toolkit to help Expat Women throw successful networking events that will generate maximum impact. 

 

VOLUNTEERING WEBSITE

CONCEPT

This website would provide volunteering opportunities for Expatriate Women based on their career goals allowing them to get work experience within the field they want to pursue a career in.

It would allow the women that are not allowed to work to get work experience before being able to launch their career but also to break their cycle of feeling “useless” and depressed.

It would also allow women who are currently struggling to find a job to better understand the US job market, in addition to adding experience to their resumes.

USER JOURNEY

USER FLOW

User flow

KEY FEATURES

Onboarding

Expat Women will be able to sign up by entering their information or by signing up using LinkedIn. They will provide us with their career goals and skills. This information will serve to customize the volunteering project search to fit their goals. Finally, they will have the option to customize the information they receive (projects they might be interested in, success stories...) from us via Email or Message.

Tailored Volunteering Options

Building on their career goals, Expat Women will have a tailored selection of volunteering projects that would benefit their goals. They will be able to see the project description and choose if they want to join the project or not.

Project Process

Expat Women can check the progress they have made on each project they pursue. Once they complete the project, they will be able to add a tailored description of their work to their LinkedIn page. They will also get a suggestion of similar projects they might want to join.

 

FACILITATION TOOLKIT

CONCEPT

From our research, we identified that networking is a key need.

Some Expat Women are already organizing/attending networking events but they don’t feel they are getting the appeal or the impact wanted from them.

For this reason, creating a facilitation toolkit for Expat Women will allow them to host networking events that will help foster connections and generate maximum benefits. 

EVENT TESTING

We initially started by hosting a small networking event to test some original ideas we had about our service. During the event, we got insightful feedback about the facilitation style, discussion topics, and artifacts distributed during the event.

CONTENT CREATION

Using some insights and tips gathered from the book “The Art of Gathering” by Priya Parker we designed an online facilitation toolkit that users can access through the titanium website. 

As a first step, we created a paper prototype and tested it with Expat Women who are interested in hosting networking events.

FINAL SCREEN

In that toolkit, the user can fill several prompts that will help them have a better focus and understanding of the purpose, location, and size of the event. 

After filling all the information on the website users can download a pdf version of the filled out form or they can decide to send the pdf version to their email.

 

STYLE GUIDE AND ADVERTISING

STYLE GUIDE

We decided to name our project titanium, to highlight the resilience and strength of Expat Women throughout their journey. 

We took the decision to use a bold color, for empowerment, and engagement. We tried to convey the same empowerment throughout our visual design in addition to a feeling of accessibility with the use of real images.

ADVERTISING

To advertise our project, we will have posters at networking events, but we also created our Instagram page, where we posted ads, but also some facilitation tips to bring the engagement on social media.